BUILDING A SMARTER APPROACH TO CAPTURE YOUR INNOVATION'S VALUE
WEDNESDAY OCT 16th, 2019
Pasadena Towers - 5th Floor
55 S Lake Ave Pasadena CA
10am - 12pm
Pricing is one of the most powerful growth tools in an entrepreneur's toolkit, but also one of the most misunderstood and underutilized. In fact, in a study of more than 1,000 companies, poor pricing is cited as a top 5 reason why new ventures fail.
Being able to build an effective pricing strategy is a critical success factor for any company. This workshop challenges perceptions of pricing - what it is and is not - and begin laying the groundwork to building price into your company's growth strategy to drives sustainable business goals.
BUILDING A SMARTER APPROACH TO CAPTURE YOUR INNOVATION'S VALUE
WEDNESDAY OCT 16th, 2019
Pasadena Towers - 5th Floor
55 S Lake Ave Pasadena CA
10am - 12pm
Pricing is one of the most powerful growth tools in an entrepreneur's toolkit, but also one of the most misunderstood and underutilized. In fact, in a study of more than 1,000 companies, poor pricing is cited as a top 5 reason why new ventures fail.
Being able to build an effective pricing strategy is a critical success factor for any company. This workshop challenges perceptions of pricing - what it is and is not - and begin laying the groundwork to building price into your company's growth strategy to drives sustainable business goals.
Ed Lee is a pricing and go-to-market specialist and trusted advisor to leading companies and brands. He is the founder of HelloAdvisr, a growth consultancy helping companies and leadership teams use pricing and monetization to build high-impact profit growth strategies.
Previously, Ed held leadership roles with LG Electronics and Simon-Kucher & Partners, a global management consulting firm and world’s leading expert in pricing. Ed is also regularly invited to teach and speak at leading institutions including UCLA, USC, UC, San Diego, and Techstars.
Ed received his MBA from Oxford University, MSc from the London School of Economics, and BA from UCSD.
HelloAdvisr has also launched a new eBook “How To Design A High-Impact Pricing Strategy”. The eBook guides entrepreneurs and businesses to design a pricing strategy geared toward business goals, success factors to help get the most out of your pricing strategy, case studies and more.
Innovate Pasadena is a nonprofit organization with a mission to advance greater Pasadena as a center for technology and design innovation by supporting collaboration across and within business, academia and the broader community in order to attract and retain companies, entrepreneurs, innovators and capital.
Each October we bring together Pasadena’s people, institutions, and companies to discover, share, and grow through an event series called Connect Week. Our unique position as a hub for networking and collaboration among Pasadena’s innovators enables us to offer advice and resources to partners looking to host talks, workshops, social events, and more.
